Win a 2026 Toyota Tacoma TRD Pro + $10,000 Cash & a $10,000 Vacation

The truck you're chasing

717 Supply is handing one winner the keys to a brand-new 2026 Toyota Tacoma TRD Pro — the top-shelf, factory-built version of Toyota's mid-size pickup and the one enthusiasts actually cross-shop against the segment's fastest trucks. Under the hood is the i-FORCE MAX powertrain: a turbocharged 2.4-liter four paired with an electric motor for a combined 326 horsepower and 465 lb-ft of torque, routed through an 8-speed automatic and a part-time 4WD system with an electronic locking rear differential. It's the quickest, torquiest Tacoma Toyota has ever sold.

Why the TRD Pro matters

The TRD Pro isn't a trim-and-badge job. It rides on FOX QS3 internal-bypass shocks you can dial from the trailhead, wears 33-inch Goodyear Territory R/T rubber, and debuts Toyota's IsoDynamic Performance front seats — air-and-oil-damped chairs that keep your head steady over washboard. Add standard skid plates, forged upper control arms and roof-mounted lighting provisions and you have a truck that's trail-ready off the showroom floor, not a mall-crawler with stickers. Beyond the truck, the grand prize adds $10,000 in cash and a vacation of the winner's choice worth up to $10,000.

The fine print worth knowing

717 Supply values the truck alone at $77,500, which is generous — a 2026 TRD Pro stickers around $64,000 (roughly $65,000-$66,000 with destination), and even loaded examples typically change hands in the high-$60s to low-$70s, so budget your expected tax bill against real market value, not the headline ARV. Note too that the all-cash alternative is $50,000 — well under the stated package value — so taking the money leaves a lot on the table versus the truck-plus-cash-plus-trip haul. Entries run on 717 Supply's $1 = 1 entry model through the site's storefront, and there is a no-purchase route: a mailed postcard entry plus free entries for signing up for text alerts. The exact free-entry mailing address and the full eligibility terms live in the Official Rules; the giveaway is open to the 48 contiguous states and D.C. and to most of Canada (excluding Quebec), 18 and up. The entry window runs to August 28, 2026, with the drawing on or about September 4, 2026.