Win a 610-HP Lamborghini Huracán Sterrato, a Hennessey VelociRaptor, or a Custom Bronco — or $100,000 Cash

What you're actually playing for

Ridge runs this sweepstakes every summer, and the 2026 edition is the biggest version of it yet: two grand prize winners, and each one chooses their own prize from a menu rather than being handed a car.

The headline pick is a 2024 Lamborghini Huracán Sterrato. It is the strangest thing Sant'Agata has built in a decade and the reason it belongs at the top of this list. Underneath, it's the familiar 5.2-liter naturally aspirated V10 — 610 hp per Ridge's own listing, all-wheel drive, dual-clutch gearbox. Everything around it is deliberately wrong: the suspension is lifted, the track is widened, the underbody wears aluminum protection, the tires are chunky all-terrains, and the engine breathes through a snorkel-style intake mounted on the roof because a low-mounted intake would inhale gravel. Lamborghini built 1,499 of them and stopped.

The other two rigs are legitimate prizes in their own right. Option two is a 2024 Ford F-150 Raptor carrying Hennessey's VelociRaptor 600 package — Ridge advertises 558 hp, which tracks with Hennessey's revised production figures for that kit rather than the 600 hp headline number the package is named after. Option three is where the marketing and the paperwork drift apart: the storefront calls it "a fully-loaded Ford Bronco GT," while the official rules describe the prize as a custom 2025 Ford Bronco Retro Edition with an $87,000 ARV. Ford does not sell a Bronco "GT," so treat the rules as the controlling description and expect a custom build rather than a factory trim.

Why it matters

The Sterrato is the last naturally aspirated V10 Huracán. That sentence is doing a lot of work. Lamborghini's V10 era ended with this car, and the replacement is a hybridized twin-turbo V8 — an objectively faster powertrain that sounds nothing like this one. Most Huracán variants have softened on the used market. The Sterrato has not, largely because 1,499 cars is genuinely scarce and because there is no competitor: nobody else sells a rally-suspension mid-engine supercar you can drive down a fire road on purpose.

It is also, in fairness, the slowest way to spend Huracán money. The all-terrain tires cap top speed well below a standard Huracán and hurt outright grip on pavement. That's the trade, and the people who want a Sterrato want it precisely for that trade.

The fine print worth knowing

Two winners are drawn, and each selects one prize — $100,000 cash, the Lamborghini, the VelociRaptor, or the Bronco. Only one of each vehicle exists, and the rules repeatedly qualify the vehicle options with "if available" and "provided the vehicle is still available," so whoever is drawn second is picking from what's left.

Taxes and running costs are entirely on the winner: the rules put all federal, state, provincial and local taxes on you, plus title, license and insurance. On a $280,000 car that is a five-figure bill before you turn a wheel, and it is the single strongest argument for the $100,000 cash election. Delivery happens at a mutually agreed location on a date the sponsor chooses, and you must hold a valid driver's license in your own jurisdiction at the time of award to take a vehicle at all.

Entry genuinely does not require a purchase. Creating a Ridge account, subscribing to email or texts, downloading the wallet pass and referring friends all award entries at no cost, and a mailed 3x5 entry is worth 75 entries — the single most efficient free route on the board. Purchases earn one entry per dollar spent, with multipliers on certain product categories, and everyone is capped at 2,500 total entries. Entries close at 9:00 a.m. USPT on September 8, 2026, with mailed entries needing a September 8 postmark and September 14 receipt; the drawing happens on or before September 17, 2026.

The promotion is sponsored by The Ridge Wallet LLC of Santa Monica, California, and administered by Realtime Media LLC, an outside promotions administrator — the drawing is not self-judged. Eligibility runs across the 50 U.S. states and D.C., Canada, the U.K., Ireland, Australia, Austria, France, Germany and Switzerland, 18 and up, with Canadian winners facing the usual skill-testing question. The exact free-entry procedure and mailing addresses are reproduced above from Ridge's official rules.