Win a Built 2023 Toyota Tundra SR5 Overland Rig + $10,000 Cash

What you're looking at

This is a 2023 Toyota Tundra SR5 — the value-grade trim, not a TRD Pro — that Yota Xpedition has converted into a proper overland build with what they peg at over $30,000 in parts. The bones are the third-gen Tundra's standard i-FORCE setup: a 3.5L twin-turbo V6 making 389 hp and 479 lb-ft through a 10-speed automatic. Toyota dropped the old 5.7 V8 for this generation, so if you came here for a big naturally aspirated motor, that's the honest caveat up front.

The build itself is the draw, and it's a coherent one rather than a parts-bin grab. Suspension is a Dobinsons MRR lift with Old Man Emu upper control arms, riding on Method 709 wheels wrapped in 37-inch Mickey Thompson all-terrains. Recovery and protection come from Backwoods Adventure Mods bumpers front and rear, a 12,000-lb Superwinch on synthetic rope, and a Sherpa Grizzly roof rack up top. Lighting is where they clearly spent: a near-complete Baja Designs catalog — an S8 50-inch bar, S8 30-inch rear, a 20-inch grille bar, plus S2 reverse, ditch, hitch and vent lights — backed by AlphaRex Nova headlights and taillights and a TRD Pro grille with raptor lights. A BAK Revolver X4s tonneau, Go Rhino powered running boards, and Yota Mods camo flares round it out.

Why it matters

Builds like this are the whole point of the modern Tundra: a reliable, torque-rich platform that takes well-known, warranty-friendly bolt-ons. Every brand on this truck — Baja Designs, Method, Dobinsons, Backwoods — is a name an enthusiast would actually choose, which matters because the build is doing most of the heavy lifting on value. A base SR5 is worth somewhere around $36,000 used right now; the parts are what push this toward the mid-$70s once you add the $10,000 cash that comes with it. Worth being clear-eyed, though: installed aftermarket parts almost never resell for what they cost new, so the 'value' here is best understood as what it would cost you to build this truck, not what you'd get flipping it.

Yota Xpedition isn't new at this — they list a 2021 Tacoma winner (2024) and a 2022 4Runner-plus-cash winner (2025), so there's at least a public track record of payouts.

The fine print worth knowing

Entry runs on a 'dollar spent equals an entry' store model — $1 = 1 entry — with bonus tiers from $5 (SR) up to $100 (TRD Pro), and select categories (Yota Xpedition house brand, Baja Designs, clearance, apparel) advertised at 15x entries per dollar. The package adds a flight-out VIP experience for the winner and a guest, and the winner can choose shipping or a drive-home.

Two things a reader should not miss. First, taxes: the page says nothing about who covers them, and the truck-plus-$10,000 is a sizable taxable prize, so assume the win comes with a real tax bill unless the official rules say otherwise. Second — and this is the important one — the no-purchase free entry route (AMOE) exists, but the mechanics are not printed on this page. The site lists a batch of 'free entries' for following the brand on YouTube, Facebook, Instagram and TikTok, but it explicitly says those only unlock after you buy something; that is a loyalty bonus, not the legally required free route. The genuine mail-in AMOE, with its address and entry limits, lives in the official rules PDF and should be confirmed there before this goes live.