Win a BMW M8 Competition + $10,000 Cash (LaneCult LC02)

What you're looking at

The headline prize in LaneCult's LC02 sweepstakes is a BMW M8 Competition finished in Dravit Grey Metallic with Shadowline trim, riding on 20-inch M Star-Spoke bi-color wheels. Since 2022 the M8 has been sold exclusively in Competition form, so under the hood is the full-fat version of BMW's S63 4.4-liter twin-turbo V8: 617 horsepower, 553 lb-ft, an 8-speed M-Steptronic automatic, and the M xDrive all-wheel-drive system that can shed its front axle and go fully rear-drive. That combination is good for roughly a 3.0-second run to 60 mph. As specced here it carries the M Competition Package, M Sport exhaust, full leather, the Bowers & Wilkins surround system, and BMW's driver-assistance suite — a genuine 8 Series flagship rather than a stripped promo car.

Why it matters & the fine print

Two things deserve a hard look. First, LaneCult lists the package's approximate retail value at $82,500, which is notably below what a real M8 Competition is worth (new, ~$138,800) — that gap should be reconciled against the official rules. Second, the model year and mileage are never stated. On mechanics: entries are sold as tiered 'Quick Entry' merch packs from $47 (Silver) up to $397 (Emerald), with escalating multipliers. The sweepstakes states 'NO PURCHASE NECESSARY,' and a free alternate method of entry exists in the official rules — transcribe that mail-in route, since it carries the same odds. The drawing is set for July 19, 2026, conducted via a third-party administrator (American Sweepstakes). As always with a six-figure prize, the winner is responsible for taxes — budget for a sizable bill against that $10,000 cash.