Win a 2022 BMW M4 Competition + $10,000 Cash (LaneCult LC03)

The build: a Brooklyn Grey M4 Competition

LaneCult's LC03 prize is a 2022 BMW M4 Competition (G82) finished in Brooklyn Grey Metallic over a Yas Marina Blue Merino leather interior — a genuinely striking spec, since the moody grey-on-blue combination is far less common than the usual black-on-black M4. Under the long hood sits BMW's S58, a 3.0-liter twin-turbocharged inline-six rated at 503 hp, paired with the 8-speed M Steptronic automatic. LaneCult's build sheet lists it as an xDrive all-wheel-drive car; worth noting that factory xDrive on the M4 Competition is normally a 2023-and-up feature, so the exact drivetrain and model year are worth confirming with the operator. Either way, this is a low-three-second super-coupe with everyday all-weather usability.

The one number enthusiasts should sit with is the odometer. The Official Rules describe the car as having "approx. 40,000 miles." This is a driven M4, not a delivery-mileage trophy — a detail that matters both for how you'd use it and for what it's actually worth.

Why it matters

The G82 M4 Competition is one of the most complete performance coupes BMW has built: monster mid-range from the S58, a chassis that shrinks around you, and enough daily comfort to actually live with. Winning one outright — with the title and a $10,000 cash bonus on top — skips the steep early depreciation that stings first owners. LaneCult also says it flies the winner out to take delivery, which turns collection into an event rather than a logistics headache.

Encouragingly for a merch-sweepstakes, LC03 carries the paperwork most don't: a full set of Official Rules, a real third-party drawing administrator in American Sweepstakes & Promotion Co., Inc., a named sponsor (Lanecult LLC), and at least one named past winner — Derik Clement of Marlow, Oklahoma, who took home the LC01 M4.

The fine print worth knowing

Entries are earned by buying LaneCult merch: the cheapest way in is a $20 item, scaling up through tiered "Quick Entry" packs to a $397 Emerald bundle with the biggest entry multipliers. The paid entry window runs July 12 through 11:59:59 p.m. Eastern on September 6, 2026, with the drawing on or about September 11 (the on-site graphics loosely say a winner is "selected" September 6 — treat the rules' dates as controlling).

There is a genuine free route: mail a hand-printed 3x5 card to the sweepstakes PO box for 30 entries, no purchase required — the exact wording is in the free-entry section below. Two honest caveats before you spend. First, a prize valued around $74,000–$80,000 comes with a real federal (and likely state) income-tax bill, and while the $10,000 cash helps, it won't cover all of it. Second, LaneCult's marketing calls the sweepstakes "bonded and registered" — there is no federal sweepstakes registry, but a New York sponsor using American Sweepstakes would typically be bonded and registered in the states that require it. As always, read the Official Rules before you enter.